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You can connect Instagram on any plan. Each Instagram account counts as one of your plan’s social accounts. See Which social accounts can I connect?
The Instagram account must be a professional account: Business or Creator. Personal Instagram accounts can’t be connected. Switching to a professional account is free, and you do it in the Instagram app.

Two ways to log in

When you click the Instagram tile, you get two options: Pick one way for each account. On Accounts, both kinds show up under Instagram, and you create posts for them the same way.

What you need first

  • For Instagram via Facebook: the Instagram account is a professional account, and it’s linked to a Facebook Page. Your Facebook login needs to manage that Page.
  • For Instagram: the Instagram account is a professional account, and you have its login.

Connect through Facebook

1

Open the networks

Click Accounts in the sidebar, then Add Social Accounts. Click the Instagram tile.
2

Choose Instagram via Facebook

Leave Instagram via Facebook selected and click Continue.
3

Log in to Facebook

A Facebook window opens. Log in with the account that manages the linked Page. If Facebook asks which Pages and Instagram accounts to share, tick the ones you want. Keep every permission on.
4

Add the account

Back in PublishBuddy, a window lists the Instagram accounts linked to your Pages. Click Connect next to each one you want, then Done.

Connect with the Instagram login

1

Open the networks

Click Accounts in the sidebar, then Add Social Accounts. Click the Instagram tile.
2

Choose Instagram

Select Instagram and click Continue.
3

Log in to Instagram

An Instagram window opens. Log in to the account you want to post to and allow access. If you use several Instagram accounts, check which one is logged in.
4

Add the account

Back in PublishBuddy, a window lists that account by its username. Click Connect, then Done.
If no login window opens, your browser blocked the pop-up. See The login window didn’t open.

What you’ll see

A message confirms it, like “1 Instagram account added”. PublishBuddy takes you back to Accounts, where the account shows up under Instagram. Instagram posts need a photo or a video. A text-only post can’t go to Instagram. See Post types for each network.

Common problems

The full message is “We didn’t receive any data from Instagram, please ensure you enable all permissions and try again.” No new account came back. The usual causes:
  • The account is a personal account, not a professional one.
  • With Instagram via Facebook: the account isn’t linked to a Facebook Page, or you didn’t share that Page with PublishBuddy.
  • The account is already connected in this workspace.
See My Instagram account doesn’t show up.
Reconnect the account. Log in the same way you connected it: through Facebook, or with Instagram.
An account can only be in one workspace at a time. Remove it from the other workspace first, then connect it here.