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Plans: Pro and Business. Engage shows the comments on your posts and lets you answer them without opening each network. You pick a social account, pick a post, and reply right under the comment.

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Which networks work with Engage

X and Threads accounts show their posts in Engage, but their comments don’t come in yet. So there’s nothing to reply to. See Why don’t I see comments in Engage? for the details.

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Reply to a comment

1

Open Engage

Click Engage in the sidebar. You’ll see “Select a social account to start engaging with your audience”.
2

Pick a social account

Click an account’s picture in the row at the top. On a phone, pick it under Accounts. Engage shows one account at a time.
3

Click a post

The Posts panel lists the account’s posts, newest first. Click the post you want. Its comments open in the Comments panel next to it.
4

Click Reply

Every comment has a Reply button under it. Click it and a box opens with “Add a comment…” inside.
5

Write and send

Type your reply. Use the smiley button to add an emoji. Click Comment to send it, or Cancel to close the box.
You’ll see “Your comment has been submitted!” and your reply shows under the comment, with your account’s name and picture. PublishBuddy sends waiting replies every minute. You can reply to a reply as well. Replies sit indented under the comment they answer.

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What you see for each post

The Posts panel shows every post PublishBuddy has fetched for the account, including posts you made on the network itself. Above the comments, View Post opens the post on the network in a new tab. Each comment shows its text and how long ago it was posted. The commenter’s full name isn’t shown, at most the first letter. To see who wrote it, use View Post.

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When comments come in

PublishBuddy fetches comments in the background. There’s no refresh button on Engage.
  • New accounts: the first import of posts can take a while. A banner may say “We’ve connected your account and are fetching the latest data.” It can go away before the import is done.
  • Facebook: checked once a day, in runs starting at 05:45, 09:00 and 12:55 UTC, for posts up to 90 days old. The first import only brings in comments from the 3 days before you connected.
  • Instagram: once a day, overnight UTC time, for posts from the last 60 days. The first import covers up to a year.
  • LinkedIn: once a day, overnight UTC time, for your latest 100 posts.
Each post shows its 15 newest comments, with their replies under them. On the Business plan, Sync Analytics on the Analytics page fetches an account’s posts and comments right away.

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What a reply can include

  • Text and emoji only. You can’t add a photo, video or file.
  • Up to 1,000 characters. A longer reply stops with “The text must not be greater than 1000 characters.”
  • It posts as the social account, like a Facebook Page or Instagram account, not as you personally.

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On a team

Team members see the accounts they have access to, and the owner sees them all. Anyone who can see an account can reply. Replies skip approval, even for editors whose posts need it. A reply goes out through the same login as that person’s posts. See Post with your own connection or the owner’s. The workspace owner’s plan is the one that counts.

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On the Free plan

Opening Engage shows “Upgrade to access Engage”. Click Free 14 Day Trial to try it. If you’ve already had a trial, the button reads Upgrade Plan. See Plans, the free trial and AI credits.

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If a reply doesn’t show up

PublishBuddy doesn’t tell you when a reply fails. A reply that went out stays with the post’s comments. If it’s missing when you open the post again later, it didn’t go out. Check whether the account needs reconnecting. See Reconnect a social account. Then send the reply again.