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Plans: Business, and the 14-day free trial. The Analytics page has four audience cards: Gender, Age, Top Countries and Top Cities. Only Facebook Pages and Instagram accounts fill them. Other networks don’t share audience details with apps like PublishBuddy.

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Which networks fill which cards

The two networks measure different people:
  • Instagram describes the people your posts reached in the period. Some of them may not follow you.
  • Facebook describes your followers: where the people who follow your Page are.
Facebook no longer shares the age or gender of a Page’s audience. So those cards don’t appear for Facebook Pages.

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See your Instagram audience

1

Open Analytics

Click Analytics in the sidebar.
2

Pick your Instagram account

Choose it from the list on the left. Type in Search if you have a lot of accounts.
3

Pick This Week or This Month

Use the period menu at the top. Instagram only shares audience details for these two periods. With any other period, the cards are empty or hidden.
4

Scroll to the audience cards

Gender and Age come first, under the totals. Top Countries and Top Cities are next.
Gender is a ring split into Male and Female, as a percentage. Age has one bar for each age range. Top Countries shows the share of your audience in each country, as a percentage.

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See where your Facebook followers are

1

Open Analytics and pick your Facebook Page

Any period works.
2

Scroll to Top Countries and Top Cities

They sit under the totals. Each lists up to 10 places.

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When a card is empty

  • The Gender and Age cards are missing. They only appear when there’s data for them. For Facebook Pages and most networks, they never appear.
  • Top Countries or Top Cities says No Data. The network didn’t share them for that account or period. For Instagram, check that you picked This Week or This Month.
  • The account is small or new. Networks often hold back audience details until enough people have seen or followed the account. Give it time.
  • The numbers are a day old. PublishBuddy pulls account numbers once a day, at 08:00 UTC. Click Sync Analytics to fetch them now.
For other empty cards, see My analytics are empty or out of date.

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In your PDF and email reports

The audience cards are in the PDF too, when the account has data for the period. To get Instagram audience details in a report, export it with This Week or This Month picked. See Export a PDF report.