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PublishBuddy posts to Facebook Pages. You can schedule regular posts, Reels and Stories. On regular posts you can also add a call-to-action button. If you haven’t connected your Page yet, see Connect a Facebook Page.

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Regular posts

Leave the type on Post. A Facebook post can be:
  • text only
  • text with a link, which shows a link preview
  • one or more images
  • one video
You can’t mix photos and a video in one Facebook post. Use photos only, or a single video. When your text has a link, the composer shows a preview of it. To show an image or video instead, click Replace link attachment with image or video. On a video, you can add a Thumbnail. For Facebook it must be a JPG or PNG up to 10 MB.

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Post a Reel

1

Pick Reel

Click New Post, pick your Facebook Page under Accounts, then click Reel at the top.
2

Add one video

A Reel takes exactly one video. The upload box only offers video files.
3

Write the caption

Your text goes out as the Reel’s description.
4

Schedule it

Pick a time, or add it to your queue.
A Thumbnail on a Facebook Reel isn’t used. To use your own thumbnail, post the video as Post instead.

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Post a Story

1

Pick Story

In the composer, pick your Facebook Page, then click Story at the top.
2

Add one image or video

A Story takes exactly one file.
3

Schedule it

There’s no text box. Pick a time, or add it to your queue.
Stories go out without a caption, a button or follow-up comments. See Posts, Reels and Stories for everything that changes.

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Add a call-to-action button

A button sits under your post on Facebook, like Shop Now or Call Now. It’s only available for Post, not Reels or Stories.
1

Open your Page's options

In the composer, pick your Facebook Page. If you picked several accounts, click the Page’s avatar above the text box.
2

Turn on Add a button

Below the text box, switch on Add a button.
3

Pick a type

Choose the button from Type.
4

Add the link

Enter the web address the button opens in Link. For Call Now, fill in Phone too. The button calls that number.
These are the button types you can pick: No Button is the default. Pick it, or switch Add a button off, to post without one.
Right now the button is only added to text and link posts. A post with images or a video goes out without it. Send Message also shows a Message box, but that text isn’t sent to Facebook yet.

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Follow-up comments on Facebook

On Pro and Business, you can add follow-up comments to a Facebook post or Reel. On Facebook, each comment can have text and one image or video. See Add a follow-up comment.