Where to find it
On the Analytics page: pick an account and a time period, then scroll down to Hashtag Performance. It lists up to 20 hashtags for that account and period, 8 to a page. On the Dashboard: the Hashtag Performance card shows the top 8 for the accounts you’ve selected, over the last 90 days. Click View All to open the Analytics page for the first selected account. If none of your posts in the period had a hashtag, the card doesn’t appear.Read the table
The list is ranked by Engagement, highest first. Click Engagement or Reach to sort the page you’re on by that column. Click again to flip the order.
A hashtag you used in 10 posts adds up all 10. So a hashtag you use often can rank above one that did better per post.
Which posts count
- Posts published in the period. A post counts on the day it went out, in your time zone.
- Every post on the account. Posts you published outside PublishBuddy count too.
- Hashtags in the post’s text. A hashtag is a
#followed by letters, numbers or underscores. - Your own comments under your posts. A hashtag in a comment your account left under its own post counts toward that post. Follow-up comments and replies sent from PublishBuddy count too.
When it updates
PublishBuddy looks for hashtags twice a day, at 08:00 and 16:00 UTC. It only reads a post once that post has its first numbers. So a hashtag from a post published today usually shows up tomorrow.Good to know
- Accented letters and emoji cut a hashtag short.
#caféshows as#caf. Hashtags in other alphabets may not show at all. - Reach isn’t reach on every network. On X, the Reach column adds up profile clicks, because X doesn’t share reach. TikTok, YouTube, Threads, Bluesky and Telegram posts add 0 to Reach. See Which analytics each network gives.
- The Dashboard counts each account apart. If two accounts used the same hashtag, it’s listed once for each.
- Pinterest only shows on the Dashboard. Pinterest accounts aren’t on the Analytics page, but their pins count on the Dashboard card.