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You write a post once in the composer and send it to as many accounts as you like. Then you decide when it goes out.

Write the post

1

Open the composer

Click New Post at the top of any page. The Create Post window opens.You can also start from the Calendar: hover over a day and click Add a post. That sets the date and time for you.
2

Pick your accounts

On the left, under Accounts, select every account the post should go to. PublishBuddy remembers your picks for next time.
3

Write your text

PublishBuddy uses the text you type for every account you picked. To change it for one account, click that account’s avatar above the text box and edit its version.
4

Add media

Click the media icon (tooltip “Add media”) or drop files into the box. In the Attach Media window you can upload files, paste links under Upload From External URLs, or import from Drive, Dropbox, OneDrive or Unsplash. Then click Upload. A post holds up to 8 media files.
5

Check the preview

On a computer, the Post Previews panel on the right shows how the post looks on each network. On a phone, tap the eye icon.
Pick Post, Reel or Story for networks that have them. YouTube and Pinterest posts also need a Title. Pinterest asks for a board under Boards.

Choose when it goes out

The main button says Add to Queue. Click the arrow next to it for the other options. When it’s saved, you’ll see “Post(s) created successfully.” Times use your own time zone. To change it, click your avatar, choose Settings, and set Timezone. The same page has Time Format for 12-hour or 24-hour clocks.

Save a draft

Not ready yet? Click Save as Draft. The arrow next to it has two more options:
  • Save and Request Approval sends the post to an owner or admin to check. See Approve posts before they go out.
  • Schedule and Save as Draft saves the draft with a date already set.

Find and change your posts

Open Posts in the sidebar. The status menu switches between Queue, Published, Failed, For Approval and Drafts, each with a count.
  • Edit a post to change its text, media or time. Change the date in the Edit Post window, then click Save.
  • Reuse (the circular arrows icon) opens a new post with the same content.
  • The trash icon removes a post, after you confirm with Remove.
  • In the queue you can drag posts into a new order.

When a post fails

Failed posts sit under Failed on the Posts page, with the reason they failed. The most common one is “The connected account needs to be refreshed. Please reconnect it and try again.” In that case, reconnect the account first. Then click Publish Again on the post and pick a new time.

Free plan limits

The Free plan holds 10 scheduled posts per account and 20 drafts per workspace. Go past that and you’ll see “10 scheduled posts allowed only. Please upgrade your plan.” or “20 draft posts allowed only. Please upgrade your plan.” Pro and Business have no limit. See Plans, the free trial and AI credits.

Add a follow-up comment

On Pro and Business, click Add a comment under the text to post a comment right after the post goes live. It’s a handy spot for a link. Use the comment’s menu to Add a delay in minutes, hours or days. Follow-up comments work on Facebook, Instagram, Threads, LinkedIn, YouTube, Bluesky and X. Comments on Facebook, LinkedIn, Bluesky and X can include one image or video. They aren’t available for Stories.