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PublishBuddy connects to Facebook Pages and Instagram professional accounts. It can’t post to a personal Facebook profile or a personal Instagram account. If an account doesn’t show up when you connect, check that first.

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Before you start

  • Facebook: you need a Facebook Page, and the Facebook login you use needs to manage it.
  • Instagram: the account must be a professional account, either Business or Creator. To connect it through Facebook, you also need to link it to a Facebook Page you manage.
Switching Instagram to a professional account is free. You do it in the Instagram app’s settings, under your account type.

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Connect a Facebook Page

1

Pick Facebook

Click Accounts in the sidebar, then Add Social Accounts. Click Facebook.
2

Choose Page

Select Page and click Continue.
3

Log in to Facebook

A Facebook window opens. Log in with the account that manages your Page. If Facebook asks which Pages to share, tick every Page you want to use in PublishBuddy. Keep all the permissions it asks for.
4

Add your Pages

Back in PublishBuddy, a list of your Pages appears. Click Connect next to each one you want. Then click Done.
Turned off a permission in the Facebook window? Then you’ll see this:“You didn’t grant all required permissions, some areas of the app will be unavailable.”Connect again and keep every permission on.

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Connect Instagram

When you pick Instagram, you get two options:
  • Instagram via Facebook is the default. You log in with Facebook and pick the Instagram account linked to your Page.
  • Instagram lets you log in with Instagram itself. No Facebook Page needed.
Both work the same once connected. They post the same things (photos, carousels, videos, Reels and Stories) and get the same analytics and comment inbox. Pick Instagram via Facebook if you already run the account through a Facebook Page. Pick Instagram if it isn’t linked to one.
1

Pick Instagram

Click Accounts in the sidebar, then Add Social Accounts. Click Instagram.
2

Choose how to log in

Select Instagram via Facebook or Instagram, then click Continue.
3

Log in

Log in in the window that opens. With Instagram via Facebook, share the Page that goes with your Instagram account.
4

Add the account

Click Connect next to the account, then Done.
Instagram posts need media. A text-only post to Instagram stops with “Instagram does not support this type of post.”

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If something goes wrong

The full message reads: “We didn’t receive any data from Facebook, please ensure you enable all permissions and try again.”It means no new Page or account came back. The usual causes:
  • You only have a personal profile, or the Instagram account is personal.
  • You didn’t tick the Page when Facebook asked which Pages to share.
  • The Instagram account isn’t linked to a Page (for Instagram via Facebook).
  • Everything you shared is already connected.
Fix the cause, click Try again and keep every Page and permission ticked.
Do what the message says. In Facebook, go to Settings, then Business integrations. Open PublishBuddy, tick the Page and save. Then reconnect the Page in PublishBuddy.
Facebook ended the login. Reconnect the account (below) and try again.
On Accounts, click the ⋯ menu next to the account and choose Reconnect. For Facebook, Reconnect All reconnects every Page at once. Log in with the same Facebook or Instagram account.When Facebook asks which Pages to share, keep that Page ticked. If it isn’t ticked, the reconnect does nothing.Not the workspace owner? Your reconnect only fixes your own connection. See Reconnect an account.
For every other network, see Connect your social accounts.