> ## Documentation Index
> Fetch the complete documentation index at: https://docs.publishbuddy.com/llms.txt
> Use this file to discover all available pages before exploring further.

# What does the Analytics page show, and which plan has it?

> A tour of the Analytics page: the totals, charts, posts and reports, and what each plan can see.

**Plans:** Business, and the 14-day free trial. Every plan sees post numbers on the **Posts** page and the **Dashboard**.

The **Analytics** page shows how one social account did over a time period. You see totals, charts and the account's posts, with each total compared to the period before.

## Open the page

<Steps>
  <Step title="Click Analytics in the sidebar">
    Your social accounts are listed on the left. Type in **Search** to find one.
  </Step>

  <Step title="Pick an account">
    The page loads that account's numbers. Pinterest accounts aren't listed. Their pin numbers show on the **Posts** page and the **Dashboard**.
  </Step>

  <Step title="Pick a time period">
    Use the menu at the top. It starts on **Last 30 Days**. You can also pick **Last 7 Days**, **Last 14 Days**, **Last 90 Days**, **Previous Month**, **This Month** or **This Week**.
  </Step>
</Steps>

Every period ends yesterday, the last full day. Today's numbers come in tomorrow. See [Why my numbers look different](/help/analytics/numbers-differ).

## What's on the page

**The totals.** Five boxes sit at the top:

* **New Followers**: how many followers the account gained in the period.
* **Likes**: likes on the account. For Facebook it's called **Reactions**, because it counts every reaction type.
* **Reach**: how many people saw your content, where the network shares it.
* **Engagements**: reactions plus comments. Shares don't count.
* **Posts**: how many posts went out in the period.

The green or red percentage compares each total with the period just before, of the same length.

**The charts.** Below the totals you'll find:

* **Gender** and **Age**, and **Top Countries** and **Top Cities**. See [Audience: age, gender and location](/help/analytics/audience).
* **New Followers**, **Likes** (or **Reactions**), **Post Engagement** and **Post Reach**, day by day.
* **Link Clicks** and **Video Views**. These two only show when the total for the period is 10 or more.
* **Posts Per Day**.

A card that has nothing to show says **No Data**. Each network shares different numbers. See [Which analytics each network gives](/help/analytics/metrics-by-network).

**Further down:**

* **Recommendations**: tips worked out from your recent posts.
* **Hashtag Performance**: see [Which hashtags get the most engagement](/help/analytics/hashtag-performance).
* **Best Times To Post**: a grid of the hours your posts did best, from your own history.
* **Posts**: every post from the period with its **Reactions**, **Comments**, **Shares**, **Reach** and **Engagement Rate**. Sort them with the menu that starts on **Sort by Publish Date**, or filter by post type.

**The buttons at the top:**

* The scheduled report menu sends you a PDF by email every week or month. See [Scheduled email reports](/help/analytics/scheduled-reports).
* **Export To PDF** makes a report of what's on the page. See [Export a PDF report](/help/analytics/pdf-report).
* **Sync Analytics** fetches the latest numbers now.

## What each plan sees

| Where | Free | Pro | Business |
| - | - | - | - |
| Published posts and their numbers on the **Posts** page | Last 7 days | Last 365 days | Last 2 years |
| **Best Performing Posts** on the **Dashboard** | Yes | Yes | Yes |
| **Hashtag Performance** on the **Dashboard** | No | No | Yes |
| The **Analytics** page, with PDF export and scheduled reports | No | No | Yes |

On Free and Pro, clicking **Analytics** opens a window about the page instead. On Free, start the 14-day trial from its **Free 14 Day Trial** button. The trial is Business, so you get the whole page. See [The 14-day free trial](/help/plans-trial-and-credits#the-14-day-free-trial).

On Pro, or once your trial is used, upgrade to Business. See [Upgrade or change your plan](/help/plans-trial-and-credits#upgrade-or-change-your-plan).

## On a team

The plan that counts is the workspace owner's. If the owner is on Business, everyone in the workspace gets the **Analytics** page.

Each person sees only the accounts they have access to. Editors can look and export a PDF. **Sync Analytics** and scheduled reports need an owner or admin. An editor who tries them sees "This action is unauthorized." See [Team members and roles](/help/team-members-and-roles#roles).

## Related

* [Which analytics each network gives](/help/analytics/metrics-by-network)
* [My analytics are empty or out of date](/help/troubleshooting/analytics-empty)
* [What each plan includes](/help/limits/plans-compared)


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