> ## Documentation Index
> Fetch the complete documentation index at: https://docs.publishbuddy.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Which analytics does each network give?

> A network-by-network table of the numbers PublishBuddy can show: followers, reach, likes, audience, link clicks, video views and post numbers.

**Plans:** the **Analytics** page is on Business and the free trial. Post numbers show on every plan.

Each network decides which numbers it shares with apps like PublishBuddy. So the same card can be full for one account and say **No Data** for another. These tables show what you can expect.

## On the Analytics page

Some cards are built from your posts, so every network on the page has them. They are **Engagements**, **Posts**, **Post Engagement**, **Posts Per Day**, **Best Times To Post** and **Hashtag Performance**. This table covers the rest.

| Network | New Followers | Reach | Likes | Gender and age | Countries and cities | Link Clicks | Video Views |
| - | - | - | - | - | - | - | - |
| Facebook Page | Yes | Yes | Yes, called **Reactions** | No | Yes | Yes | Yes, video posts only |
| Instagram | Yes | Yes | Yes | **This Week** and **This Month** only | **This Week** and **This Month** only | No | Yes |
| LinkedIn company page | Yes | Yes | Yes | No | No | Yes | Yes, video posts |
| TikTok | Yes, from the day you connect | No | Total for the account | No | No | No | Yes |
| YouTube | Yes (subscribers), from the day you connect | No | Added up from your videos | No | No | No | Yes, channel total |
| Threads | Shows 0 | Yes (views) | Yes, except **Last 7 Days** | No | No | No | No |
| Bluesky | Yes, from the day you connect | No | Added up from your posts | No | No | No | No |
| Telegram | Yes | Yes (views) | Yes (reactions) | No | No | No | No |
| X | No | No, see below | Added up from your posts | No | No | No | No |

**What the words mean for each network:**

* **Facebook:** **Reactions** counts every reaction type, not only likes. **Reach** counts the people who saw your posts. **Top Countries** and **Top Cities** are where your followers are.
* **Instagram:** gender, age and location describe the people your posts reached. Instagram only shares them for **This Week** and **This Month**. Pick another period and those cards are empty. This works the same whether you connected through Facebook or with an Instagram login.
* **LinkedIn:** only company pages have analytics. A personal profile shows no numbers. **New Followers** counts organic followers. **Reach** counts unique impressions.
* **TikTok, YouTube and Bluesky:** these networks only share today's follower count. Follower history starts the day you connect the account, so there's nothing earlier to show.
* **TikTok:** **Likes** shows the account's total likes, not just the likes from the period.
* **YouTube:** **Video Views** follows the channel's total views.
* **Threads:** **New Followers** shows 0 for now.
* **X:** X doesn't share follower numbers or reach. Everything on the page comes from your posts. The **Reach** box and the **Post Reach** chart show profile clicks for X, not reach.
* **Pinterest:** not on the **Analytics** page. Pin numbers show on the **Posts** page and the **Dashboard**.

**Link Clicks** and **Video Views** only show when the total for the period is 10 or more. For audience details, see [Audience: age, gender and location](/help/analytics/audience).

## On each post

Published posts show five numbers on the **Posts** page, the **Dashboard** and the **Analytics** page: **Reactions**, **Comments**, **Shares**, **Reach** and **Engagement Rate**.

| Network | Reactions | Comments | Shares | Reach | Engagement Rate |
| - | - | - | - | - | - |
| Facebook Page | Yes, every reaction type | Yes | Yes | Yes | Yes |
| Instagram | Yes | Yes | Yes | Yes | Yes |
| LinkedIn company page | Yes | Yes | Yes, on most posts | Yes, on most posts | Yes, on most posts |
| Pinterest | Yes | Yes | No | Shows impressions | Yes |
| X | Yes (likes) | Yes (replies) | Yes (reposts) | No, shows profile clicks | Yes |
| TikTok | Yes | Yes | Yes | No | Hidden |
| YouTube | Yes | Yes | No | No | Hidden |
| Threads | Yes | Yes | Yes (reposts) | No | Hidden |
| Bluesky | Yes | Yes | Yes (reposts) | No | Hidden |
| Telegram | Yes | Yes | Yes (forwards) | No | Hidden |

Where a network doesn't share a number, the post shows 0.

Some LinkedIn posts only get reactions and comments. LinkedIn doesn't share the other numbers for them.

## How engagement is worked out

* **Engagements** and **Post Engagement** are reactions plus comments. Shares, saves and clicks don't count.
* **Engagement Rate** is reactions plus comments, divided by impressions, times 100. When a post has no impressions, PublishBuddy divides by reach instead.
* When a post has neither, there's nothing to divide by. So the rate is hidden. That's why TikTok, YouTube, Threads, Bluesky and Telegram posts show no **Engagement Rate**.

Your numbers can still differ from what the network shows. See [Why my numbers look different](/help/analytics/numbers-differ).

## Related

* [What does the Analytics page show?](/help/analytics/overview)
* [Why my numbers look different](/help/analytics/numbers-differ)
* [My analytics are empty or out of date](/help/troubleshooting/analytics-empty)


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