> ## Documentation Index
> Fetch the complete documentation index at: https://docs.publishbuddy.com/llms.txt
> Use this file to discover all available pages before exploring further.

# How do I set up a Brand Kit?

> Save your brand's voice, colors, logo and font in a Brand Kit, assign it to your social accounts, and see which AI features use it.

**Plans:** Pro and Business, and the free trial.

A Brand Kit holds your brand's voice and look: how you write, your colors, your logo and your font. You give it to one or more social accounts. The AI features then write and design in that style.

## Create a Brand Kit

<Steps>
  <Step title="Open Brand Kits">
    Click **Brand Kits** in the sidebar.
  </Step>

  <Step title="Click Create brand kit">
    Give it a **Name**, like your business or client name, and click **Create**.
  </Step>

  <Step title="Fill in the tabs">
    The kit opens on four tabs: **Voice**, **Visual identity**, **Content rules** and **Assigned profiles**. The sections below explain each one.
  </Step>

  <Step title="Click Save changes">
    You'll see "Brand kit saved." If you leave with unsaved changes, PublishBuddy asks before it throws them away.
  </Step>
</Steps>

You can make as many Brand Kits as you need, for example one for each client.

## Voice

**Voice instructions.** Describe your tone and personality, and what to avoid. For example: "Warm and direct. Speak in first-person plural. Avoid hype words and exclamation marks." You have up to 5,000 characters.

**Writing samples.** Upload up to 5 files of your past writing, so the AI can match it. PDF, TXT and DOCX files work, up to 5 MB each.

**Analyze previous posts.** Turn this on and PublishBuddy reads up to 100 of the latest published posts from the kit's accounts. It works out a short summary of your voice from them. It runs in the background when you turn it on and save, and again when you change the kit's accounts. You don't see the summary, but the AI uses it. It uses no credits.

If you turn it on before you assign any accounts, there's nothing to read yet. Assign accounts first.

## Visual identity

* **Brand colors:** three colors, **Brand**, **Background** and **Text**. Type a hex code like #05968d. If your text color is hard to read on the background, PublishBuddy offers a better one.
* **Watermark:** a **Primary logo** and an **Inverted logo** for dark backgrounds. A transparent PNG or SVG works best. Pick a spot in **Watermark Placement** and set the **Watermark opacity**.
* **Font:** pick from the list, like Montserrat, Open Sans or Georgia.

## Content rules

**Emoji preference** sets how many emoji AI-written text uses: **Off**, **Light** or **Lots**. It starts on **Light**.

## Assign it to your accounts

<Steps>
  <Step title="Open Assigned profiles">
    You'll see your workspace's social accounts with a checkbox next to each.
  </Step>

  <Step title="Tick the accounts">
    Use **Search profiles** to find one fast.
  </Step>

  <Step title="Click Save changes">
    You'll see "Profile assignments saved."
  </Step>
</Steps>

Each social account can have only one Brand Kit. If an account is already on another kit, it shows "On" and the kit's name. Ticking it asks if you want to move it. Click **Yes, move**.

## What uses your Brand Kit

| Feature | Uses it? | How |
| - | - | - |
| **AI Agent** | Yes, on its own | It writes in your kit's voice when every account you picked shares the same kit. Carousels and images it makes for an account use that account's kit. |
| **AI Assistant** in the composer | When you pick it | Pick the kit under **Brand** before you write. It isn't picked for you, even if the account has a kit. |
| **AI Studio** | When you pick it | Pick the kit under **Brand** in a post type or in **Text**. It shapes the text and captions, not the images or videos. |
| **Ideas** generator | No | It only uses your answers to its questions. |

Your **Visual identity** is used on carousel slides the AI Agent makes. That's the colors, the font, and the logo as a watermark in the spot you picked. When the Agent makes an image for an account with a kit, it adds your colors to the image's prompt. AI Studio doesn't put your logo or colors on images and videos. See [Make a carousel with AI](/help/ai/ai-studio-carousels).

## Rename or delete a kit

* **Rename:** open the kit and click the pencil next to its name.
* **Delete:** on **Brand Kits**, open the menu on the kit's card and choose **Delete**. Its accounts are left without a kit. Your posts aren't changed.

## Who can edit Brand Kits

Brand Kits belong to the workspace. Everyone in it can create, edit and delete them.

## Related

* [What the AI Agent can do](/help/ai/ai-agent)
* [How do I make images and videos with AI Studio?](/help/ai/ai-studio-images-video)
* [Make a carousel with AI](/help/ai/ai-studio-carousels)
* [Create and schedule posts](/help/create-and-schedule-posts)


This documentation is built and hosted on [Mintlify](https://mintlify.com), a developer documentation platform.